Jobs To Be Done CORE

If you’ve heard about Jobs to be Done theory and want to learn how to apply and practice it, this book is for you.

Whether you're a startup founder, product or growth marketer, designer, content marketer, product manager, or engineer, you're probably here because software companies face the same challenges when it comes to acquiring customers and guiding them to success.

It doesn’t matter:

• How beautiful your landing page is...
• How many hours go into writing your positioning statement…
• How fast your API calls are...
• How much your daily ad spend is....

If your understanding of your customers is based on attributes and personas, you probably don’t know them as well as you think you do. Customers will only hire your product if they're struggling, and you offer a better product than the alternatives they're switching from.

Using the techniques and tools in this book, you'll be able to conduct Jobs to be Done interviews, cluster and analyze interview data, and create products that your customers will love.

This book will not only help you understand your customers' why and how to engage them at each phase of their decision journey, but it will also change the way you see the world!

TABLE OF CONTENT

INTRODUCTION

CHAPTER ONE: YOUR PERSONAS, POSITIONING, AND MESSAGING ARE ALL VAGUE

1.1 Personas Mislead The Entire Company

1.2 Correlation Is Very Different from Causation

CHAPTER TWO: JOBS TO BE DONE

2.1 Forces of Progress vs Forces of Resistance

2.1.1 Push of The Struggling Situation

2.1.2 Pull of The New Product

2.1.3 Inertia (Habit of The Present)

2.1.4 Anxiety of The New Product

2.2 Jobs To Be Done (JTBD) Timeline

CHAPTER THREE: THE COMPLEXITY OF YOUR CUSTOMERS’ JOBS TO BE DONE

3.1 True Consumption

3.1.1 Acknowledgment

3.1.2 Interest

3.1.3 Conversion

CHAPTER FOUR: START WITH YOUR CUSTOMERS’ JOBS TO BE DONE

4.1 Finding Your Customers’ Jobs

4.1.1 Type of JTBD Interviews

4.1.2 Switch or Big-hire Interviews

4.1.3 Little-hire Interviews

CHAPTER FIVE: JOBS TO BE DONE INTERVIEWS

5.1 Debriefing And Contrasting The Interview

5.2 Codifying And Clustering Your Interview Data

CHAPTER SIX: JOBS-LED MARKETING: HOW INTERCOM BECAME A BILLION-DOLLAR COMPANY

CHAPTER SEVEN: JOBS-LED POSITIONING

7.1 Identifying Your True Competitive Set

7.2 Listening To Your Customers Is The Only Way To Sound like Them

FAQs

Is this book good for a beginner hearing about Jobs to be Done theory for the first time?

This book will benefit anyone who reads it. However, only those who are already familiar with JTBD theory may be able to hit the ground running and start organizing interviews right away.

What's the refund policy?

If you're not satisfied with the product you receive, simply reply to the download email within 30 days and you'll get a full refund. It’s that simple.

Is there a hardcover version available?

Not at all. This is an ebook, so you only get the downloadable version.